Taco Bell Ditching Drive Thrus But Selling Margaritas & Alcoholic Beverages by 2022
According to Food and Wine around 55 to 70 percent of Taco Bell’s revenue comes from orders purchased at the chain’s drive-thru windows. Which is why it’s rather shocking that the Tex-Mex brand plans…
PHILADELPHIA – DECEMBER 7: A man enters a closed Taco Bell restaurant at Franklin Mills Mall December 7, 2006 in Philadelphia, Pennsylvania. Taco Bell restaurants in the Philadelphia area have closed voluntarily for testing, after five people who contracted an E. coli illness, dined at a Taco Bell restaurant before falling ill.
Photo by William Thomas Cain/Getty ImagesAccording to Food and Wine around 55 to 70 percent of Taco Bell’s revenue comes from orders purchased at the chain’s drive-thru windows. Which is why it’s rather shocking that the Tex-Mex brand plans to open hundreds (300 to 350 locations to be somewhat exact) of new drive-thru-less cantinas by 2022. More specifically, the chain wants to make its presence known in urban areas.
The chain is zeroing in on big cities like Detroit, Pittsburgh, Nashville, and New York (including a plan to open at least 50 locations in Manhattan, presently there are a mere six). The new-and-improved “urban in-line” or “cantina-style” stores to come will be designed to express the local vibes with artwork, open kitchens, and digital menu boards.
The majority of the new “urban in-line” locations will serve beer, wine, sangria, and Twisted Freezes, aka slushies with tequila, rum, or vodka.
