Rihanna’s adding another business to her portfolio.
The fashion house will be named after her 2010 album Loud and will distribute goods ranging from womenswear, menswear, childrenswear, footwear, sportswear, and eyewear, according to Vogue Australia.
The “Pour It Up” singer has enlisted LVMH’s chief strategy officer, Jean-Baptiste Voisin to take on the role of Project Loud Fashion’s president, notes WWD.
Rihanna’s fashion house is said to be listed at the same address in Paris as LVMH Fashion Group.
This will be the first time that LVMH has debuted a new label since Christian Lacroix in 1987.
The fashion icon has already had success with Fenty Beauty and Savage X.
Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter @GlennishaMorgan