Country Music Fans Are Boycotting Wrangler Jeans Over Partnership With Lil Nas X
Some country music fans are big mad.
After Wrangler jeans announced a capsule collection from their partnership with Lil Nas X, some country music fans got pissed off and are calling for a full-on boycott.
The jeans, which are a limited edition are a nod to Lil Nas X’s No. 1 hit “Old Town Road”; the remix of the song features country musician Billy Ray Cyrus (father of Miley Cyrus).
“Cowboy hat from Gucci/Wrangler on my booty/Can’t nobody tell me nothin’,” Lil Nas X rhymes.
Some country music purists and some racists alike hate to see Lil Nas X, a young black musician rocking their favorite dungaree brand, and have made it known with their intricate commentary on social media.
y’all really boycotting wrangler?? is it that deep 🧐
— ☆ (@LilNasX) May 21, 2019
Lil Nas X took to Twitter to inquire about the boycott. “Y’all really boycotting wrangler?? is it that deep,” he wrote.
Check out the mixed reactions on social media below.
White men around here tho pic.twitter.com/46UZG4sfYT
— Alex Hill (@dopeisland23) May 22, 2019
https://twitter.com/RussellZee/status/1130961285326278657
https://twitter.com/tylerujhazy/status/1130850341530980354
I’ve been scrolling through these racist obsessed “cowboys” soooooo upset at the wrangler x lil Nas collection, I mean these god damn avi’s have me rolling. pic.twitter.com/wdKuU68P4O
— Cam (@cammakid) May 21, 2019
https://twitter.com/SpaghettiiWap/status/1130948620717445121
I’m sorry but Lil Nas X securing that Wrangler jeans bag is legendary. I love to see the racists get big mad. 💅🏽
— IIana Ashton (@missashton_) May 21, 2019
https://twitter.com/KeyandraMarie/status/1130593984840183813
https://twitter.com/duhnaymorgan/status/1130598985486557185
Lil Nas partnered with Wrangler and now white America’s hella pissed. https://t.co/dJMyTGSckE
— melificent 👑. (@melodym0on) May 21, 2019
Let em boycott....Wrangler bout to have the best year in sales because white people buy two pairs a jeans and wear them until all that's left is the zipper...
— Nick Paxson (@Kholis240) May 22, 2019
https://twitter.com/keliciadgaf/status/1130596404848668672
The guy has a #1 song about riding his horse while wearing Wrangler jeans, and white men are Really Mad Online that Wrangler has somehow betrayed them. https://t.co/7kmVvtjWIL https://t.co/Wl8qvMqyTH
— Max Kennerly (@MaxKennerly) May 22, 2019
Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter.
