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Calvin Klein has unveiled the brand’s latest “My Calvins” campaign, and Odell Bekcham Jr. and Naomi Campbell are at the center of it. 

Introducing #MYCALVINS IRL | CALVIN KLEIN

Remove the filter and watch what happens #IRL. Introducing the Fall 2019 CALVIN KLEIN UNDERWEAR Campaign featuring Naomi Campbell, Bella Hadid, Odell Beckham Jr, Jacob Elordi, Diplo, Beth Ditto, Lay Zhang, Jelly Lin, Hayley Foster, Abby Champion, Cara Taylor and Matthew Noszka. Directed by Bardia Zeinali

The football star and supermodel are in the campaign alongside super-producer Diplo for Calvin Klein’s invigorating Fall ad campaign for their 2019 underwear line.

The Daniel Jackson-directed ad calls for Calvin Klein consumers to “remove the filter and watch what happens in #IRL [real life],” during a time when social media dominates pop culture and is all about filters.

Bedroom ⏩ Studio This is @naomi #IRL Shot by @studio_jackson #NaomiCampbell does iconic in Invisibles from #CALVINKLEINUNDERWEAR. Tap to shop ???? #MYCALVINS Invisibles Lightly Lined [US, EU] Invisibles Hipster [US, EU]

45.7k Likes, 124 Comments - CALVIN KLEIN (@calvinklein) on Instagram: "Bedroom ⏩ Studio This is @naomi #IRL Shot by @studio_jackson #NaomiCampbell does iconic in..."

Watch the ad campaign above.

Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter @GlennishaMorgan.