Rihanna’s Savage X Fenty Names Normani Its First Brand Ambassador
After rocking the runway at Rihanna’s Savage x Fenty fashion show, Normani has been named RiRi’s first-ever brand ambassador for her company.
The “Waves” singer recently spoke with Vogue regarding how the new role came about.
“I was very excited and really honored, especially that the ask came from Rihanna herself. I know that this is her passion project, something she genuinely and wholeheartedly believes in and cares about, and the fact that she wanted me to be a part of that meant a lot to me,” Normani said.
“She is somebody I’ve looked up to for a very, very long time. She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle, and changing the narrative.”
Normani feels that being a part of the Savage x Fenty brand is “an amazing opportunity for me to show women that I’m also here for them too. ”
“I love how inclusive the brand is. Being a part of the show and being able to have the opportunity to dance and do what I love was so powerful. It was great to be among so many amazing human beings who deserve to be celebrated because they’re all beautiful—all shapes, all sizes,” Normani explained.
“The show represented everybody. I just love how inclusive [the brand] is and how it gives everybody the opportunity to feel sexy and beautiful and empowered—which is everything that I stand for as well. I thought it would be the perfect partnership,” she continued.
Normani said that she wants people to “feel empowered and to embrace who they truly are.” She said that she doesn’t always wake up “the most confident” and that’s why Savage X is “so important.”
In addition to talking about being Savage x Fenty’s new brand ambassador, Normani also spoke about what she has in store for 2020.
“I sure hope it’s a big year. What I’m looking forward to most is releasing my album. I’m really excited for my fans to hear it because they’ve been very patient with me and they’ve been there since the beginning of my journey—and my new fans too,” Normani said.
“I’ve been using these new sessions as therapy and as an opportunity for me to know myself in a different way. I can’t wait for everybody else to be able to tap into that and get to know the real me.”