J. Cole blessed fans — and one in particular — by using their beat in a surprise song called “Procrastination (Broke).” Rather than upload the song to one of Cole’s official music channels, the North Carolina native uploaded the song to the producer’s YouTube late Wednesday (January 18).
As explained in the song’s cover art, J. Cole reached out to Bvtman, a producer from Brooklyn, to drop the song rather than keep it to himself. He was scrolling through YouTube when he searched for “J. Cole type beat” and sat down and wrote “Procrastination (Broke).” To show appreciation, Cole asked Bvtman permission to upload it to his personal YouTube channel.
“This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world,” Cole wrote in the message. “It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to CUT THROUGH.”
“On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this. This is some s— that would normally stay in the vault, but I don’t want to hold onto the music like that no more.”
He added: “This is for you and whoever else needs to hear it. God bless bro and keep doing what you do!”
Bvtman announced the song on Instagram with a thoughtful message. “If you know me you know what this post means to me & what this song means to me,” the producer said. “If you know me you know this is my peace finally, my dream. Much love to @dreamville & @realcoleworld & @kingofqueenz25.”
Take a listen to “Procrastination (Broke)” below: