How To Get Rihanna’s Latest Beauty Brand: Fenty Hair

You might as well hang up the dream of Rihanna ever dropping new music. She’s way too busy to be concerned with that. The singer recently picked up another venture through her Fenty brand, a hair care line.  

Rihanna took to Instagram to share the news that her beauty empire is expanding into hair care and that it’s coming soon. The posted video features a variety of hair types and textures giving fans a look into the new product line.

"A new family is moving in!" she wrote in the caption. "@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for." She went on to explain that Fenty Hair will focus on repair formulas that work on all hair types.

Like many people -- including myself -- she mentioned how much she loves switching her hair up. "I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style,” Rihanna said.

Some people questioned Rihanna’s marketing tactics. One person said, “How are you promoting a hairline with a wig on?” But one could argue that she’s promoting hair care with different styles including weaves and wigs. Someone jokingly referred to never getting new music from the artist saying, “This ain’t what we meant by new tracks mama.” So, yes to hair tracks and no to music tracks.

Another person brought Beyoncé into the chat saying, “She let Beyonce have her hair care moment and then said Check mate!”

Beyoncé announced her haircare line Cécred earlier this year. She posted a video showing a projector of old home videos mixed with shots of women and men getting their hair done. In another video, Queen Bey showed off her natural locks using her products.

Interestingly, Rihanna has yet to show herself using Fenty Hair. Some fans are hoping to see it. One person challenged her in the comments by writing, “How are you promoting a hair care brand but wearing a 27 piece? Show yourself using the product.”

Fenty Hair will be available on Thursday, June 13 at FentyHair.com. Sign up now on FentyHair.com to get exclusive early access to shop on Monday, June 10 at 8 PM PST.

Black actresses are giving curly-haired consumers more options when it comes to hair care products. Celebrities like Tracee Ellis Ross, Gabrielle Union, Taraji P. Henson, Issa Rae, and Tia Mowry are taking the black hair care space by storm.

Most of these women saw that the hair industry needed a major change. Ross told Refinery29 in 2019 that she had to wake up three hours before her early morning call time to do her own hair. "I've worked on jobs where there was a lot of support, celebration, and understanding of my Blackness," Ross told the news outlet. "But when it came to hair, I've been my own little lone ranger."

Union had similar experiences during her career. She told Allure that she has been in a thousand different situations where the people who work in glam had no idea how to deal with textured hair. "The stylists on set had no idea how to do my hair from start to finish," Union told Allure. "I became this weird guinea pig where they would try to make it work with whatever products they had."

It's refreshing to see celebrities transform the hair care aisle at stores with their brands. From hair oils to nourishing hair masks, there are now products with a focus on black hair care.

Here are Black-owned celebrity hair care lines you may have forgotten about.

Tracee Ellis Ross is the owner of Pattern. Ellis is known for her lead roles in the TV series Girlfriends and Black-Ish. Pattern is for those with curly, coily, and tight textured hair. Its products are black-owned and black-centered. One can find the products online at PatternBeauty.com, Sephora, Ulta Beauty, and Macy's. The Hollywood Reporter voted Pattern's Leave-In-Conditioner one of the best for textured hair. Most of Pattern’s products range between $12 and $25.

Oscar-nominated actress Taraji P. Henson is the founder of TPH. She was inspired by the horror stories she heard about women losing their edges and improper hair care in the acting industry. Every product promises to deliver "nourishment, protection and deep cleansing solutions" for all hair textures. TPH is available at Walmart, Target, CVS, Sally Beauty, Amazon, Meijer, and ASOS. Most of TPH by Tarji P. Henson products range between $10 and $15.

La La Anthony, the TV host, actress, producer, and author is the founder of Inala hair care. Anthony suffered from hair loss. She experimented with her own hair and scalp using rice water which inspired the brand. Inala is available online at ThiteenLune.com, Amazon, and Urban Outfitters. Most Inala products range between $30 and $55.

Actress Gabrielle Union and celebrity hairstylist Larry Sims developed Flawless hair care line. Union relaunched in 2020 after suffering from hair loss. The initial launch of Flawless was in 2017. The hair care line offers hydrating cleansers, repairing conditioners, defining stylers, heat protection and even scalp-care options. Flawless products are available at Sally Beauty, JCPenney, CVS, Walmart, and on Amazon. Most of Flawless product’s range between $7 and $10.

Actress and Black creator Issa Rae partnered with her sister-in-law Hannah Diop for Sienna Naturals. Together they wanted to create products marketed to textured hair and products that don't have harsh chemicals that compromise the health of Black hair. The hair care line offers all-natural and vegan products. Sienna Naturals products are available at Credo Beauty, Nordstrom, and Revolve. Most of the Flawless products range between $14 and $30.

The Real Housewives of Atlanta star Kenya Moore is the founder of Kenya Moore Haircare. Moore wanted to share the secrets to growing longer, stronger, and thicker hair. The hair care line features products for all hair types that are sulfate, phosphate & paraben free. Kenya Moore Haircare is available at CVS and Sally Beauty stores.

Tia Mowry is an actress and producer known for her role in 'Sister, Sister,' 'Hot Chick,' and 'The Game.' The hair care line features eight products for those with 2A to 4C hair types. 4U by Tia is currently available at Walmart.