About Us

Foxy 99, The Big Stick, has been the heartbeat of Fayetteville, North Carolina, for nearly 40 years, representing the sound, energy, and culture of hip hop and R&B across Southeastern North Carolina. From the Capital to the Coast, Foxy 99 has remained the region’s definitive home for the best in hip hop, setting trends, breaking records, and amplifying voices that move the community. 

As a proud part of Fayetteville’s heritage, Foxy 99 continues to deliver music and entertainment that reflect the diversity and spirit of the area while staying deeply connected to the local community. The station’s influence extends far beyond the airwaves, with enduring partnerships and support for Fort Bragg and the men and women who serve there. 

Foxy 99’s impact and excellence in broadcasting have earned significant recognition across the industry and community. The station was named 2018 NAB Radio Station of the Year, a distinction that highlights its leadership and innovation. Foxy 99 was also a Marconi Award Nominee in 2017 and 2018, and a Crystal Awards Nominee in 2018, underscoring its commitment to quality programming and public service. 

Locally, the station has been honored as a 10-time Fayetteville Observer Readers’ Choice Award finalist for Broadcast Personality, celebrating its engaging lineup of influential on-air talent. Foxy 99’s partnership with Fort Bragg has been recognized through multiple MWR Top 5 Supporter awards and Special Operations Partner Awards, affirming its dedication to the military community. 

For nearly four decades, Foxy 99, The Big Stick, has stood as a cultural leader in Fayetteville and beyond—serving as the voice of hip hop in Southeastern North Carolina and a trusted community partner that connects, inspires, and entertains every day. 

Beasley Media Group (BMG), LLC is a leading multiplatform media company and a proud subsidiary of Beasley Broadcast Group, Inc. Serving audiences across the United States, BMG connects brands and consumers through innovative advertising and digital marketing solutions. With 55 radio properties in large- and medium-sized markets nationwide, Beasley Media Group stands as a trusted leader in audio technology, podcasting, eCommerce, and event marketing. 

To deliver top-quality entertainment, effective advertising results, and dedicated service to our listeners, advertisers, shareholders, and communities, all while fostering a respectful, collaborative, and innovative workplace for our employees. 

To be a forward-thinking media leader, continually evolving to provide engaging content and marketing solutions that empower audiences and advertisers alike. We aim to build inclusive communities and leverage technology to expand our influence well into the future. 

Founded in 1961 by George G. Beasley, the company began with a single radio station, WPYB-AM, in Benson, North Carolina. Through strategic growth and innovation, it expanded into major markets including Los Angeles, Philadelphia, Boston, and Detroit. George Beasley’s pioneering leadership and commitment to broadcast excellence paved the way for BMG to become a nationally recognized media powerhouse embracing emerging digital and audio platforms. 

Beasley Media Group fosters a culture of diversity, equity, and inclusion, leveraging the unique backgrounds and experiences of our employees to reflect the communities we serve. We are dedicated to meaningful public service initiatives and creating a welcoming environment for listeners, advertisers, and staff. 

3033 Riviera Drive, Suite 200 
Naples, FL 34103 
(239) 263-5000 
email@bbgi.com 

Learn more about our stations, digital services, and community impact at bbgi.com. 

Beasley Media Group is ready to partner with your brand to create compelling multimedia campaigns that inspire and engage. Contact us today to start your journey with a trusted media leader.