Streaming Accounts For One-Fifth Of Total TV Viewing In The United States
According to a report from Nielsen, streaming video and services account for one-fifth of TV viewing. Per Variety, “In the fourth quarter of 2019, about 19% of the time spent watching TV by consumers who have internet-connected TV devices was from streaming video sources, including free and subscription-based services.” They add that that’s up from 10 percent in 2018.
Nielsen also explains that Netflix is still the top dog when it comes to streaming services. “Netflix had 31% share of all connected-TV viewing in Q4 2019, the most of any single internet service. YouTube was next with 21% share, followed by Hulu at 12% and Amazon at 8%. Other services, including recently launched Disney Plus and Apple TV Plus, accounted for the remaining 28%.” They point out that these numbers are from streaming on TVs only, not mobile devices or smart tablets.
The Nielsen survey also points out some other interesting facts:
91 percent of adults subscribe to a streaming video service; 30 percent of them subscribe to three or more.
The average time Americans view live TV dropped by 7 percent in 2019 to 3 hours and 56 minutes per day.
Time spent watching content on connected-TV devices increased 17 percent to 55 minutes per day.
Adult Americans spend an average of 3 hours and 58 minutes on their mobile phones. In 2018 it was 2 hours and 31 minutes.
