Human Interest

Amazon Launches Grocery Delivery Subscription For Prime Members, EBT Customers

An unlimited grocery subscription is launching on Amazon. They are bringing back grocery deliveries at a low cost for orders over $35 in the form of a new monthly subscription program. They announced a grocery delivery subscription benefit to Prime Members and customers using EBT (Electronic Benefit Transfer) in over 3,500 cities and towns across the U.S. How the new monthly subscription on Amazon works. According to Amazon, at $9.99 per month for Prime members, this subscription offers unlimited grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market, and a variety of local grocery and specialty retailers on, and more delivery and pickup options. Customers with a registered EBT card can experience the same grocery subscription benefits without a Prime membership at just $4.99 per month. A free 30-day trial is available so customers can see how this grocery delivery subscription works for them. Subscribers will also have access to unlimited delivery for orders over $35 from local grocery and specialty retailers like Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, Mission Wine & Spirits, and more where available. The subscription includes one-hour delivery windows at no extra cost where available, unlimited 30-minute pickup on orders of any size, priority access to Recurring Reservations for a weekly grocery order, as well as unlimited delivery on $35+ orders from local grocery and specialty retailers. "We piloted our grocery subscription with Prime members in Columbus, Ohio; Denver, Colorado; and Sacramento, California, in late 2023," said Amazon. In a recent survey of grocery subscribers from the pilot, they said more than 85% of respondents shared that they are "extremely or very satisfied" with the unlimited free delivery benefit. Customer reactions Some of the top reasons customers shared for staying a subscriber following the trial were saving money on delivery fees and the service making their grocery shopping experience "more convenient." One customer shared with Amazon, "My Whole Foods orders are truly excellent." They continued, "They always do an amazing job with fresh produce and meat, and with selecting substitutions, when necessary," they continued. Prime members and customers with a registered EBT card can learn more about how Amazon is making grocery shopping easier, faster, and more affordable through the grocery subscription benefit and sign up here. The Verge reported that the company has been "tinkering" with its grocery delivery program for some time. They originally started with free deliveries for orders over $35. It raised the free delivery threshold to $150 last year, then lowered it to $100 several months afterward. For now, the company is offering the subscription as a 30-day free trial to anyone who hasn't used it before. [select-listicle listicle_id="655795" syndication_name="8-grocery-store-behaviors-to-avoid" description="yes"]

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