As of 2023, Rihanna is worth more than $1.4 billion according to Forbes. By now, if you’ve been watching RiRi’s career, you know that all of her money does not come from her music. Rihanna has put her hands in many pots in order to get to where she is today.
However, music is a large part of who Rihanna is. Her distinct voice and fashion sense helped to make her one of the biggest stars in the world. Rihanna began her music career in the early 2000s when Jay-Z signed her to Def Jam while he was the president of the label. She released her debut breakout hit “Pon De Replay” in 2005. The song is from her debut album Music of the Sun, released that same year.
Since her debut, the singer has released seven other studio albums: A Girl Like Me, Good Girl Gone Bad, Rated R, Loud, Talk That Talk, Unapologetic, and her latest album Anti, which was released in 2016. She has won nine Grammys and has had 33 nominations in her music career thus far.
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Her most recent performance was at the Super Bowl earlier this year. And while Rihanna she didn’t get paid for that (Super Bowl Halftime performers are never paid), she was able to use her moment to capitalize on her makeup brand Fenty Beauty when she used her Invisimatte Blotting Paper midway through her set.
Rihanna has also adapted her businesses to reflect what is her current lifestyle. The 34-year-old just welcomed her second child with boyfriend A$AP Rocky. The two had their first child, a son, in May 2022. She has since started a collection prior to the arrival of her second child on maternity clothes and underwear for her lingerie brand Savage X Fenty.
Rihanna’s reign is not letting up anytime soon. There will reportedly be an expansion of her Fenty empire as the entrepreneur has already trademarked Fenty Hair, Fenty Kids, which will be Rihanna’s first step into those industries.
During her Super Bowl conference, the Bajan singer excitedly shared how really loves the business aspect of her brands.
“I really get involved with every aspect of anything I do, whether it’s the Super Bowl, whether it’s a makeup product, whether it’s Savage lingerie, like, whatever I do, I’m that annoying girl who’s gonna talk about everything. I want to see the copy on the website! I want to name every lipstick that I make. I care about it. I love it. I love it, I really do.”
Take a look below on how she achieved her billion-dollar empire: