Vanessa Bryant Files ‘KB24’ Trademark, Plans Sports & Media Empire

Kobe Bryant's legacy will continue to live on. Vanessa Bryant is filing to trademark "KB24" to create a sports and entertainment empire in honor of her late husband, superstar NBA player Kobe Bryant.

Vanessa submitted documents to finalize the trademark for "digital collectible items, websites, training camps, broadcasting platforms, podcasts, TV shows, movies, documentaries and music" as well as "sports cards, food/drink containers, and t-shirts," TMZ reports.

Kobe, Inc. owned by the late NBA player is listed as the applicant of the filing, with Vanessa signing off as the president of the business per the outlet.

"KB24" adds to the growling list of trademarks in honor of the late Laker and his daughter Gianna "Gigi" Bryant who died tragically back in 2020 including, "Mamba and Mambacita,"  "Mamba Sports Academy," "Mambacita," "Lady Mambas," "Lil Mambas."