Walmart Launching Parking Lot Drive-In Movies, Virtual Summer Camps
Walmart is getting into the movie business, as the retail giant announced the new “Walmart Drive-In Tour” this week. The tour will bring drive-in movies to 160 different Walmart parking lots between August and October.
“Walmart is transforming 160 of its store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team,” the company said in a news release. “Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles.”
While the participating stores and films haven’t been announced yet, the company has launched a special website for the new venture: http://walmartdrive-in.com. And while Fayetteville may – or may not – end up on the list of parking lots, there is already at least a temporary drive-in theater solution here at Omni Cinemas.
Walmart is making the most of the opportunity by also offering special curb-side pickup to fill your family picnic basket before the films. The company said: “Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie.”
Camp by Walmart
Perhaps even cooler to us personally, the company also announced it is launching a new “Camp by Walmart” program to help keep families entertained at home this summer.
“Walmart is teaming up with Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel and Todd Oldham to bring summer fun to kids across the country through a new camp designed for the internet, Camp by Walmart,” the store announced in the same release. “Each professional is stepping outside of their day job to serve as camp counselors, leading kids through sessions varying from arts and crafts to fitness and other activities to keep them active and entertained.”
The virtual camp will allow families to play engaging games and do arts and crafts projects from their “camp counselors,” including the “Great Family Challenge” and a daily morning kick off with “Head Camp Counselor” Neil Patrick Harris, including charades, Mad Libs, and more.
The free program will be available in the Walmart app starting on July 8.
Starting July 8, families can access 50 Camp by Walmart activities for free by visiting the Walmart app. Celebrity and expert-led camp sessions will roll out across the summer, including:
- “The Great Family Challenge,” which features various family-bonding activities, including actress Drew Barrymore taking campers through a make-up tutorial and basketball star LeBron James leading participants through mental and physical activities with help from his I PROMISE School educators
- A morning kick-off with Head Camp Counselor, actor Neil Patrick Harris, who sends families through one of 14 camp challenges, from “Neil’s Charades” to musical Mad Libs
- “Skills Camp” is a talent show which features experts teaching new skills, like singer and actress Idina Menzel, who showcases her singing skills to campers
- And, designer Todd Oldham reimagines “Smarts and Crafts,” which teaches campers about creativity through the lens of arts, crafts and fashion
Camp by Walmart will offer 200 more new activities throughout the summer to keep families everywhere entertained.
To access Camp by Walmart, customers can download the Walmart app, or update their existing Walmart app, and look for Camp by Walmart in the app’s Services tab from the bottom navigation.