Celebrity Dirt

Robyn Rihanna Fenty and Linda Fargo celebrate the launch of FENTY at Bergdorf Goodman at Bergdorf Goodman on February 07, 2020 in New York City.

Who’s ready to purchase some Fenty stock? Rihanna is reportedly in preparation to launch her lingerie brand, Savage X Fenty, to the public which will allow users to purchase Fenty stock.

According to Bloomberg, the singer-turned-entrepreneur is in talks with advisors from banks such as  Goldman Sachs and Morgan Stanley that could value the lingerie brand at $3 billion or more.

A listing could happen as soon as this year but Savage X Fenty has not made a final decision on its plans.

Savage X Fenty has been expanding with its own brick-and-mortar stores and now lists five locations, including Culver City, California, and Las Vegas, on its website.

The brand has picked up a loyal fan base due to its inclusive sizing and breathtaking fashion shows. The company believes having a brick-and-mortar store for their customers is the next step for the brand, “On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets,” the company said in a press release per Ebony.

The Grammy-winning artist has several business ventures under her belt including Fenty Beauty, Fenty Skin, and the former high-end luxury brand, FENTY, previously under fashion conglomerate, LVMH.

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