Elon Musk Explores Transforming X into a Dating App
One year ago, Elon Musk assumed control of Twitter, and the social media platform officially rebranded as “X” in July. Now, further changes are in progress for the platform. Musk reportedly marked the anniversary of his acquisition of the social media platform by informing his employees in a video call that he intends to introduce a dating component to the app in 2024.
An “everything app.”
Business Insider reports that specific details about how this dating feature will function remain undisclosed. During the same call, Musk also expressed his ambition to transform X into a fully functional digital banking tool. This would transform the social media platform into an “everything app.”
The platform has also faced substantial criticism for relaxing content guidelines and allegations of promoting false information. Musk has expressed his desire to How would Elon Musk change Twitter if he were to buy it? First, he’d make it open source. Watch @ElonMusk’s wide ranging live #TED2022 interview with @TEDChris on @YouTube here: https://t.co/dFFUxNqLZe pic.twitter.com/Okm3y5HpEy
— TED Talks (@TEDTalks) April 14, 2022" target="_blank" rel="noopener">transform the platform into “an arena of free speech.” Time reported that following Musk’s acquisition of Twitter, a series of content policy changes has been associated with an increase in posts containing offensive, aggressive, and inaccurate content on the platform.
A potential legal battle
In the past month, Elon Musk issued a warning of a potential lawsuit against the Anti-Defamation League. He is alleging defamation, as reported by CNN. Musk contended that the nonprofit organization’s remarks regarding the increase in hate speech on the social media platform had negatively impacted X’s advertising earnings.
As a result of these developments, advertisers departed, causing the platform to lose over half of its overall value. The decision to depart from the Twitter brand might have erased as much as $20 billion in value, according to Forbes. Musk attributed the decline in advertising revenue to “activist groups pressuring advertisers.”
Musk has introduced new features to increase revenue, including the launch of subscription tiers. X Premium includes three tiers which are Basic, Premium, and Premium+. They each offer an array of additional features. All features associated with each X Premium tier will be accessible right away. Except for the blue verification checkmark according to X. This checkmark will be granted to eligible profiles subscribed to the Premium or Premium+ tiers. This would be after a review to ensure that subscribed accounts meet all the necessary eligibility criteria. Other features include the ability to edit tweets, longer post lengths, improved video uploads, encrypted direct messaging, and other features. The “Basic” plan, however, does not offer a path to verification through payment and excludes the blue checkmark.
The app is considering the integration of game streaming and live shopping features as it strives to expand its range. Hoping to become a more versatile app.
Twitter Rebrands To X: What To Know
On Sunday, Twitter’s blue bird symbol began to disappear as the company rebranded and adopted a new identity: the company will simply be known as X.
This transformation is the most recent modification overseen by billionaire owner Elon Musk, who resigned as CEO a month ago but continues to hold a significant position in the company.
A few hours after the rebrand, Musk made subtle references to the change among his other posts and replies on Twitter. He tweeted phrases like “Deus X” and responded to other users discussing the topic. During a Twitter Spaces session titled “No one talk until we summon Elon Musk,” he remained silent for nearly an hour before unmuting himself to confirm that Twitter’s logo would be changed the following day, humorously mentioning, “We’re cutting the Twitter logo from the building with blowtorches.”
CEO Linda Yaccarino revealed on Sunday that X is committed to leveraging AI to expand the platform’s features. Alongside the logo update, X has ambitious plans to venture into online banking, video messaging, and other related fields.
“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more,” tweeted Yaccarino.
As of now, X represents the reimagined version of Twitter, but the company announced on Sunday its intentions to become a one-stop destination for various online requirements of its users. Last year, the idea was expressed by Musk a few days after acquiring Twitter in October. “Purchasing Twitter will accelerate the creation of X, the all-encompassing app,” Musk tweeted.
Here are three things to know about Twitter’s rebrand to X
Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it.
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