Universal Music Group Removes Music From Tik Tok
One of the greatest assets a content creator has on social media platforms is the ability to use music. It works in everyone’s favor from the platform itself, to the content creators, to their audiences, and to the artists.
It’s been especially big for Tik Tok, whose platform has been essential in not only bringing notoriety to some creators but also to some artists.
Unfortunately that could be changing soon now that Universal Music Group is removing their catalog from the platform.
In a scathing letter to its artists, UMG said what TikTok is doing isn’t fair to them, and they’ll be pulling the music.
“With respect to the issue of artist and songwriter compensation, TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay. Today, as an indication of how little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly rising advertising revenue and increasing reliance on music-based content, TikTok accounts for only about 1% of our total revenue.”
Their catalog includes artists like, Drake, Jay-Z, Taylor Swift, Lil Baby, Kanye West, Nicki Minaj and more. UMG says that they failed to reach a licensing deal with Tik Tok like they have with other platforms like Instagram and Facebook.